Idea
By Forme
A round structure with a soft flow, creating a
droplet shape at the finish. Soho is a highly refined
handle with a classic concept evolved into a new
generation style.
After completing a Masters in Industrial Design and a longstanding collaboration with Paola Navona, Alessandro Elli focuses on the industrial product, along with projects dedicated to the interior design of residential and collective spaces. He believes in a rigorous methodology, direct confrontation with the customer, innovation and essentiality with a touch of irony. It’s a design synthesis that comprises careful research and analysis of every detail.